Romulus Brand Management
Empower Your CPG Brand
Over the course of my career in the CPG industry, I’ve encountered countless brands with great products and passionate founders — yet many struggled to gain traction or scale in a crowded and competitive market.
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Over the course of my career in the CPG industry, I’ve encountered countless brands with great products and passionate founders — yet many struggled to gain traction or scale in a crowded and competitive market.
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I saw this pattern play out all too often. Great ideas would fall short — not because of the product, but due to a lack of guidance, experience, strategic positioning, or the right retail relationships.
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That’s exactly why I founded Romulus Brand Management.
Let me be clear: I’m not just a broker or consultant — that’s not where my value lies.
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Romulus was designed to function in fractional roles tailored to a brand’s unique needs — whether that’s building go-to-market strategy, securing distribution, engaging retail buyers, or managing key retailer and distributor relationships.
Hello
My name is Chris Russo
With over 25 years in the CPG industry, I am the passionate and driven founder of Romulus Brand Management — a company dedicated to providing fractional roles for the CPG world. I combine deep expertise in supplier negotiations, category management, brand development, and joint business planning with a hands-on, execution-focused approach that turns strategy into measurable results.
Do you require expertise and direction to help your CPG brand stand out and grow in a competitive market?
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